{"id":677,"date":"2025-05-04T16:31:44","date_gmt":"2025-05-04T16:31:44","guid":{"rendered":"https:\/\/getupfront.io\/blog\/?p=677"},"modified":"2025-07-14T18:44:15","modified_gmt":"2025-07-14T18:44:15","slug":"recurring-payments-setup","status":"publish","type":"post","link":"https:\/\/getupfront.io\/blog\/recurring-payments-setup\/","title":{"rendered":"Recurring Payments Setup: The Complete Guide for Subscription Businesses"},"content":{"rendered":"\r\n<p class=\"has-drop-cap has-black-color has-text-color has-link-color has-small-font-size wp-elements-d79968af901c4d74f1033409d7dce693\"><strong><span style=\"font-size: 18pt;\"><span style=\"font-size: 12pt;\">W<\/span>hy Recurring Payments Matter for Small Businesses<\/span><\/strong><\/p>\r\n<p>For small businesses\u2014whether you run a subscription box service, an online course platform, or a digital media company\u2014the need for a recurring payments setup for small business is more important than ever. Manually managing invoices, chasing late payments, and handling customer subscriptions can quickly drain time and resources. The solution? Automate recurring billing to simplify your operations, improve cash flow, and offer a frictionless customer experience. This guide will show you exactly how to implement recurring payments, the tools you need, and how small businesses can leverage this system to thrive. <strong>How to set up recurring payments for subscription businesses?<\/strong> Failed payments cost subscription businesses 15-20% monthly revenue (Stripe 2024). An effective\u00a0recurring payments setup\u00a0requires:<\/p>\r\n<ol>\r\n<li>Payment gateway integration<\/li>\r\n<li>Automated billing cycles<\/li>\r\n<li>Smart dunning workflows<\/li>\r\n<li>Tax-compliant invoicing. GetUpfront reduces payment failures by 85% while cutting setup time to 48 hours.<\/li>\r\n<\/ol>\r\n<h2 data-start=\"1276\" data-end=\"1335\">What is Recurring Payments Setup for Business?<\/h2>\r\n<p data-start=\"1337\" data-end=\"1564\">A recurring payments setup for small business allows you to automatically collect payments from customers on a set schedule\u2014weekly, monthly, or annually\u2014without needing to send invoices manually or wait for manual payments.<\/p>\r\n<p data-start=\"1566\" data-end=\"1719\">Such systems are perfect for:<\/p>\r\n<ul>\r\n<li data-start=\"1566\" data-end=\"1719\">\u00a0Subscription services<\/li>\r\n<li data-start=\"1566\" data-end=\"1719\">Membership-based businesses<\/li>\r\n<li data-start=\"1566\" data-end=\"1719\">\u00a0Service providers offering retainers or ongoing packages<\/li>\r\n<\/ul>\r\n<p data-start=\"1721\" data-end=\"1761\">An automated billing solution manages:<\/p>\r\n<ul>\r\n<li data-start=\"1764\" data-end=\"1784\">Invoice generation<\/li>\r\n<li data-start=\"1787\" data-end=\"1807\">Payment collection<\/li>\r\n<li data-start=\"1810\" data-end=\"1827\">Tax calculation<\/li>\r\n<li data-start=\"1830\" data-end=\"1858\">Receipts and notifications<\/li>\r\n<\/ul>\r\n<h2 data-start=\"1865\" data-end=\"1924\">Why Businesses Must Automate Recurring Billing<\/h2>\r\n<h3 data-start=\"1926\" data-end=\"1967\">1. Predictable and Steady Revenue<\/h3>\r\n<p data-start=\"1969\" data-end=\"2193\">With a proper recurring payments setup for small business, revenue becomes consistent and forecastable. Whether you&#8217;re running a yoga studio or a software platform, you can confidently plan marketing, hiring, and growth.<\/p>\r\n<p data-start=\"2195\" data-end=\"2231\">\u00a0Eliminates cash flow uncertainty.<\/p>\r\n<h3 data-start=\"2238\" data-end=\"2277\">2. Time and Resource Efficiency<\/h3>\r\n<p data-start=\"2279\" data-end=\"2506\">To automate recurring billing means fewer manual tasks, lower chances of human error, and reduced time spent chasing invoices. This allows your team to focus on value-generating activities like sales and customer retention.<\/p>\r\n<p data-start=\"2508\" data-end=\"2553\">Saves admin costs and boosts <a href=\"https:\/\/getupfront.io\/blog\/how-automation-boosts-productivity-strategic-impact\/\">productivity<\/a>.<\/p>\r\n<h3 data-start=\"2560\" data-end=\"2614\">3. Simplified Invoicing for Service Businesses<\/h3>\r\n<p data-start=\"2616\" data-end=\"2827\">For consultancies, agencies, or freelancers offering monthly services, recurring invoicing for service businesses is a must. It ensures clients are billed the right amount, on time, without manual reminders.<\/p>\r\n<p data-start=\"2829\" data-end=\"2906\">\u00a0Keeps both you and your clients on schedule\u2014no awkward payment follow-ups.<\/p>\r\n<h3 data-start=\"2913\" data-end=\"2970\">4. Better Subscription Business Payment Solutions<\/h3>\r\n<p data-start=\"2972\" data-end=\"3194\">If you&#8217;re running a subscription box, software service, or digital content platform, you need reliable subscription business <a href=\"https:\/\/getupfront.io\/blog\/embedded-payment-solutions\/\">payment solutions<\/a> that can manage customer sign-ups, upgrades, and renewals without friction.<\/p>\r\n<p data-start=\"3196\" data-end=\"3274\">Offers customers self-service options for plan changes and payment updates.<\/p>\r\n<h3 data-start=\"3281\" data-end=\"3325\">5. Scalability with Affordable Tools<\/h3>\r\n<p data-start=\"3327\" data-end=\"3572\">Contrary to belief, great billing software doesn\u2019t have to be expensive. There are many affordable subscription billing software options that offer robust automation features for small businesses, helping you scale without breaking the bank.<\/p>\r\n<p data-start=\"3574\" data-end=\"3635\">\u00a0Grow without heavy tech investment or developer resources.<\/p>\r\n<h2>How to Set Up Recurring Payments for Business: Step-by-Step<\/h2>\r\n<h3>Phase 1: Foundation Setup (Day 1)<\/h3>\r\n<div>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Task<\/th>\r\n<th>Key Actions<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Gateway Selection<\/td>\r\n<td>Choose PCI-compliant provider (Stripe, PayPal, Adyen)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Tax Configuration<\/td>\r\n<td>Set automated tax rules (VAT\/GST)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Customer Data Import<\/td>\r\n<td>Migrate subscribers with billing history<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Compliance Check<\/td>\r\n<td>Ensure GDPR\/CCPA readiness<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<h3>Phase 2: System Configuration (1-2 Days)<\/h3>\r\n<p>A. Billing Engine Setup (via GetUpfront):<\/p>\r\n<div>\r\n<pre>1. **Subscription Plans:**  \r\n   - Tiered pricing (Basic: $99\/mo, Premium: $299\/mo)  \r\n   - Proration rules for mid-cycle changes  \r\n2. **Tax Automation:**  \r\n   - Auto-calculate VAT\/GST based on customer location  \r\n   - Digital service tax handling  \r\n3. **Invoice Branding:**  \r\n   - Custom templates with company logo  \r\n   - Sequential numbering<\/pre>\r\n<\/div>\r\n<p>B. Payment Gateway Integration:<\/p>\r\n<ul>\r\n<li>Smart Routing:\u00a0Prioritize high-success-rate payment methods<\/li>\r\n<li>Retry Logic:\u00a03 automated attempts over 7 days<\/li>\r\n<li>Multi-Currency:\u00a0Accept USD, EUR, GBP with auto-conversion<\/li>\r\n<\/ul>\r\n<h4>Phase 3: Testing &amp; Launch (Day 3)<\/h4>\r\n<ul>\r\n<li>Test Scenarios: \u00bb Successful payments \u00bb Failed payment recovery \u00bb Plan upgrades\/downgrades<\/li>\r\n<li>Go-Live Strategy: \u00bb Start with 10% of customers \u00bb Monitor via real-time dashboard<\/li>\r\n<\/ul>\r\n<div style=\"border: 1px solid #E0E0E0; padding: 24px; border-radius: 12px; background-color: #f8f9fc; text-align: center; max-width: 600px; margin: 40px auto;\">\r\n<h3 style=\"color: #1e1e1e; font-size: 22px; margin-bottom: 12px; font-weight: 600;\">Launch Recurring Billing in 48 Hours<\/h3>\r\n<p style=\"font-size: 16px; color: #4f4f4f; margin-bottom: 24px;\">GetUpfront handles payment gateways, tax compliance &amp; failed payment recovery. Free setup assistance included.<\/p>\r\n<a style=\"display: inline-block; padding: 14px 28px; background-color: #ee6145; color: #ffffff; text-decoration: none; border-radius: 8px; font-weight: 600; font-size: 16px;\" href=\"https:\/\/getupfront.io\/en\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Start Free Trial \u2192<\/a><span style=\"background-color: #ffffff; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">\u00a0<\/span><\/div>\r\n<h2>Key Benefits of Automated Recurring Billing<\/h2>\r\n<div>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Benefit<\/th>\r\n<th>Manual Process<\/th>\r\n<th>Automated Solution<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Payment Success Rate<\/td>\r\n<td>75-80%<\/td>\r\n<td>92-95%\u00a0(Smart retries)<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Setup Time<\/td>\r\n<td>4-6 weeks<\/td>\r\n<td>48 Hours<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Customer Churn<\/td>\r\n<td>6-8% monthly<\/td>\r\n<td>2-3%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Operational Cost<\/td>\r\n<td>$800+\/month<\/td>\r\n<td>From $49\/month<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Tax Error Rate<\/td>\r\n<td>12-15%<\/td>\r\n<td>&lt;1%<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<blockquote>Case Study: SaaS company reduced churn by 32% and grew ARR 45% in 6 months with GetUpfront.<\/blockquote>\r\n<h2>Overcoming Top 3 Recurring Billing Challenges<\/h2>\r\n<h3>Challenge 1: Payment Failures<\/h3>\r\n<ul>\r\n<li>Solution:\u00a0AI-powered dunning workflows:\r\n<div>\r\n<div>\r\n<div role=\"tablist\">\r\n<div role=\"tab\" aria-selected=\"true\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1262 size-large\" title=\"Recurring Billing Challenges\" src=\"https:\/\/getupfront.io\/blog\/wp-content\/uploads\/2025\/05\/Recurring-Billing-Challenges--1024x160.png\" alt=\"Recurring Billing Challenges \" width=\"1024\" height=\"160\" srcset=\"https:\/\/getupfront.io\/blog\/wp-content\/uploads\/2025\/05\/Recurring-Billing-Challenges--1024x160.png 1024w, https:\/\/getupfront.io\/blog\/wp-content\/uploads\/2025\/05\/Recurring-Billing-Challenges--300x47.png 300w, https:\/\/getupfront.io\/blog\/wp-content\/uploads\/2025\/05\/Recurring-Billing-Challenges--768x120.png 768w, https:\/\/getupfront.io\/blog\/wp-content\/uploads\/2025\/05\/Recurring-Billing-Challenges--1536x239.png 1536w, https:\/\/getupfront.io\/blog\/wp-content\/uploads\/2025\/05\/Recurring-Billing-Challenges--2048x319.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n<\/div>\r\n<\/div>\r\n<div>\u00a0<\/div>\r\n<\/div>\r\nRecovers 75% of failed payments<\/li>\r\n<\/ul>\r\n<h3>Challenge 2: Subscription Churn<\/h3>\r\n<ul>\r\n<li>Retention Tactics: Offer annual billing (15-20% discount) Grace periods for payment failures Win-back campaigns for cancellations<\/li>\r\n<\/ul>\r\n<h3>Challenge 3: Global Tax Compliance<\/h3>\r\n<ul>\r\n<li>GetUpfront Fix:\r\n<ul>\r\n<li>Auto-tax calculations for 130+ countries<\/li>\r\n<li>Digital service tax handling<\/li>\r\n<li>Localized invoice templates<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h2>Choosing Your Recurring Payments Software<\/h2>\r\n<p>Essential Features:<\/p>\r\n<ul>\r\n<li>Flexible Billing:\u00a0Usage-based\/tiered pricing<\/li>\r\n<li>Smart Dunning:\u00a0Automated payment recovery<\/li>\r\n<li>Tax Automation:\u00a0Real-time calculations<\/li>\r\n<li>Affordable Pricing:\u00a0Transparent per-transaction fees<\/li>\r\n<li>Integrations:\u00a0QuickBooks\/Xero\/CRM sync<\/li>\r\n<\/ul>\r\n<p>GetUpfront vs. Competitors:<\/p>\r\n<div>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Feature<\/th>\r\n<th>Basic Tools<\/th>\r\n<th>GetUpfront<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Payment Success Rate<\/td>\r\n<td>80-85%<\/td>\r\n<td>92-95%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Implementation Time<\/td>\r\n<td>2-4 weeks<\/td>\r\n<td>48 Hours<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Churn Reduction<\/td>\r\n<td>Limited<\/td>\r\n<td>AI Retention Engine<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Pricing<\/td>\r\n<td>$299+\/month<\/td>\r\n<td>From $49\/month<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<h2>Recurring Payments FAQs<\/h2>\r\n<p><strong>How much does recurring payments setup cost?<\/strong> GetUpfront starts at $49\/month including:<\/p>\r\n<ul>\r\n<li>Unlimited subscribers<\/li>\r\n<li>3 payment gateways<\/li>\r\n<li>Automated tax compliance No setup fees. First 100 invoices free.<\/li>\r\n<\/ul>\r\n<p><strong>Can we bill annually but charge monthly installments?<\/strong> Yes. <span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; white-space-collapse: preserve;\">&#8211; Annual contract: $1,200 <\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; white-space-collapse: preserve;\">&#8211; Monthly charges: $100 <\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 1rem; white-space-collapse: preserve;\">&#8211; Auto-prorated upgrades<\/span> <strong>How to handle failed payments internationally?<\/strong> Our smart recovery system:<\/p>\r\n<ol start=\"1\">\r\n<li>Retries during local business hours<\/li>\r\n<li>Switches payment methods (card \u2192 bank transfer)<\/li>\r\n<li>Offers country-specific alternative payments<\/li>\r\n<\/ol>\r\n<p><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Can we automate billing for service businesses?<\/strong> Absolutely. Set up:<\/p>\r\n<ul>\r\n<li>Recurring retainers + hourly overages<\/li>\r\n<li>Project-based billing with milestones<\/li>\r\n<li>Auto-invoicing upon deliverable completion<\/li>\r\n<\/ul>\r\n<h3>\u00a0Transform Subscriptions Into Growth Fuel<\/h3>\r\n<p>Businesses with automated recurring payments: \u2192\u00a0Reduce churn\u00a0by 30-40% \u2192\u00a0Recover\u00a075% of failed payments \u2192\u00a0Save\u00a015+ hours\/month on billing tasks \u2192\u00a0Scale\u00a0globally without operational bottlenecks Stop losing revenue to billing chaos.\u00a0<a href=\"https:\/\/getupfront.io\/en\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Automate Your Subscriptions Today<\/a>.<\/p>\r\n<!-- Integration & Workflow -->\r\n<p><strong>Next to Know<\/strong> <code><\/code><\/p>\r\n<ul>\r\n<li style=\"border-left: 4px solid #fbbc05;\"><code>\u2192 Unified data power: <a href=\"https:\/\/getupfront.io\/blog\/ar-crm-integration-benefits\/\">AR-CRM Integration<\/a><\/code><\/li>\r\n<li style=\"border-left: 4px solid #fbbc05;\"><code><\/code><code>\u2192 End-to-end efficiency: <a href=\"https:\/\/getupfront.io\/blog\/invoice-creation-to-cash-workflow-automation\/\">Invoice to Cash Workflow<\/a><\/code><\/li>\r\n<li style=\"border-left: 4px solid #fbbc05;\"><code><\/code><code>\u2192 Payment ecosystem: <a href=\"https:\/\/getupfront.io\/blog\/embedded-payment-solutions\/\">Embedded Payment Solutions<\/a><\/code><\/li>\r\n<li style=\"border-left: 4px solid #fbbc05;\"><code><\/code><code>\u2192 System harmony: <a href=\"https:\/\/getupfront.io\/blog\/enhancing-efficiency-ar-processes\/\">Enhancing AR Processes<\/a><\/code><\/li>\r\n<\/ul>\r\n<p><script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"HowTo\",\r\n  \"mainEntityOfPage\": {\r\n    \"@type\": \"WebPage\",\r\n    \"@id\": \"https:\/\/getupfront.io\/blog\/recurring-payments-setup\/\"\r\n  },\r\n  \"name\": \"How to Set Up Recurring Payments for Business: Step\u2011by\u2011Step\",\r\n  \"description\": \"A comprehensive three\u2011day walkthrough for setting up recurring subscriptions: foundation setup, system configuration using GetUpfront, and testing & go\u2011live strategy.\",\r\n  \"totalTime\": \"P3D\",\r\n  \"estimatedCost\": {\r\n    \"@type\": \"MonetaryAmount\",\r\n    \"currency\": \"USD\",\r\n    \"value\": \"0\"\r\n  },\r\n  \"supply\": [\r\n    { \"@type\": \"HowToSupply\", \"name\": \"Payment Gateway (Stripe, PayPal, Adyen)\" },\r\n    { \"@type\": \"HowToSupply\", \"name\": \"Customer Data (legacy subscribers with billing history)\" }\r\n  ],\r\n  \"tool\": [\r\n    { \"@type\": \"HowToTool\", \"name\": \"GetUpfront billing engine\" },\r\n    { \"@type\": \"HowToTool\", \"name\": \"Tax automation module (VAT\/GST, digital service tax)\" },\r\n    { \"@type\": \"HowToTool\", \"name\": \"Real\u2011time monitoring dashboard\" }\r\n  ],\r\n  \"step\": [\r\n    {\r\n      \"@type\": \"HowToStep\",\r\n      \"name\": \"Phase\u202f1: Foundation Setup (Day\u202f1)\",\r\n      \"itemListElement\": [\r\n        { \"@type\": \"HowToDirection\", \"text\": \"Choose a PCI\u2011compliant payment gateway \u2014 e.g., Stripe, PayPal, or Adyen.\" },\r\n        { \"@type\": \"HowToDirection\", \"text\": \"Configure automated tax rules (VAT\/GST) according to your business location and target regions.\" },\r\n        { \"@type\": \"HowToDirection\", \"text\": \"Import subscriber data including billing history from legacy systems.\" },\r\n        { \"@type\": \"HowToDirection\", \"text\": \"Verify GDPR\/CCPA compliance for data handling and privacy.\" }\r\n      ]\r\n    },\r\n    {\r\n      \"@type\": \"HowToStep\",\r\n      \"name\": \"Phase\u202f2: System Configuration (Day\u202f2)\",\r\n      \"itemListElement\": [\r\n        { \"@type\": \"HowToDirection\", \"text\": \"In GetUpfront billing engine, define subscription plans with tiered pricing (Basic: $99\/month; 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Manually managing invoices, chasing late payments, and handling customer subscriptions can quickly drain time and resources. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,1,26,7],"tags":[],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ar-automation-cash-flow-tools","category-blog","category-business-finance-solutions","category-invoicing-technology"],"_links":{"self":[{"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/posts\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/comments?post=677"}],"version-history":[{"count":3,"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/posts\/677\/revisions"}],"predecessor-version":[{"id":1442,"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/posts\/677\/revisions\/1442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/media\/1436"}],"wp:attachment":[{"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/media?parent=677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/categories?post=677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getupfront.io\/blog\/wp-json\/wp\/v2\/tags?post=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}